Pengaruh Kualitas Pelayanan, Kepercayaan Pelanggan, dan Harga Terhadap Keputusan Pelaku UMKM dalam memilih Pembiayaan Murabahah pada Bank Syariah di Kota Pekanbaru

The Influence of Service Quality, Customer Trust, and Price on MSME Players' Decisions in Choosing Murabahah Financing at Sharia Banks in Pekanbaru City

Abstract

This research looks at the phenomenon carried out by Micro and Small Business actors Medium-sized companies (MSMEs) tend to carry out financing at sharia banks in murabahah contracts. Apart from distribution which is a phenomenon from this data, there is a hypothesis from the data, namely the relationship between service quality, customer trust and price which influences the decision of   MSME   players   to   carry   out   murabahah financing   at   sharia   banks   in   the   city   of   Pekanbaru. The purpose of This research is to determine the influence of service quality, customer trust and reputation on the loyalty of MSME players in Murabahah financing at Sharia banks in the city of Pekanbaru. The type of research is descriptive quantitative which usesprimay and secondary data with data processing from respondents through distributing questionnaires to MSME players. Results The influence of the variables price, trust and service quality on purchasing decisions has a significant influence. This can be seen from a review of the results of this test. The critical correlation coefficient is obtained from the r distribution table using a significance level of 5%, so the r-table = 0.195. It can be seen that the relationship value between indicators and dimensions has a value of more than 0.7, which means that the Loading Factor is declared valid between variables and indicators.