Strategi Inovasi Kewirausahaan Lembaga Dakwah di Era Disruptif (Studi Kasus : Dompet Dhuafa)

Entrepreneurial Innovation Strategy of Islamic Propagation Institutions in the Disruptive Era (Case Study: Dompet Dhuafa)

Abstract

The disruptive era has fundamentally transformed business and social landscapes through the emergence of technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and big data. These developments require entrepreneurs to adapt quickly, creatively, and innovatively in order to face intense competition and respond to shifting consumer preferences. Similar challenges are also experienced by Islamic da’wah institutions, which must remain relevant and effective in delivering moral and spiritual messages amid rapid changes. This study is a qualitative case study focusing on Dompet Dhuafa, one of Indonesia’s leading Islamic philanthropic and da’wah institutions. It aims to analyze adaptive entrepreneurial innovation strategies and explore the ethical application of innovation within da’wah institutions in the disruptive era. A qualitative descriptive method with a library and documentation approach was employed, utilizing primary sources from academic journals, organizational reports, and relevant books, as well as secondary references such as dictionaries, encyclopedias, and literature reviews.

The findings reveal that Dompet Dhuafa has implemented several innovative forms to respond to digital disruption. These include the development of digital philanthropy platforms (Dompet Dhuafa Digital Fundraising), the use of big data and digital analytics to understand donor behavior, and the creation of social enterprise units in sectors such as education, health, and agriculture. Furthermore, the institution introduced programs like Digital Skills for Da’i to strengthen the digital competence of its human resources, ensuring that preachers and staff can operate effectively in online spaces. The research also identifies a distinctive model of Islamic social entrepreneurship developed by Dompet Dhuafa, referred to as “dakwahpreneurship”a hybrid model integrating da’wah activities with social and economic empowerment. This model aligns Islamic moral principles with business sustainability, emphasizing maslahah (social benefit), amanah (trustworthiness), and ‘adl (justice) as guiding values in every innovation and entrepreneurial decision. From an ethical standpoint, the study highlights that Dompet Dhuafa’s innovation practices embody a strong ethical implication, where technology is positioned not merely as a tool for efficiency but as a means of achieving moral and social good. Ethical innovation ensures that digital transformation upholds transparency, fairness, and accountability in resource management while avoiding exploitative or profit-driven motives that could compromise Islamic ethical standards.

Overall, the case of Dompet Dhuafa demonstrates that ethical, technology-based innovation can coexist with da’wah values, reinforcing the institution’s credibility and sustainability in the disruptive era. These findings contribute theoretically by expanding the concept of moral entrepreneurship in Islamic management studies, and practically by offering a replicable model for other da’wah institutions seeking to integrate ethical innovation into their strategic frameworks.