Dakwah Management Through Action to Enhance Mosque Congregational Social Participation

Pengelolaan Dakwah Melalui Aksi untuk Meningkatkan Partisipasi Sosial Jamaah Masjid

Abstract

Mosques play a strategic role not only as places of worship but also as centres for social empowerment within Muslim communities. However, in many contexts, the social function of mosques has not been fully optimized, as congregational participation in social activities tends to be uneven. This study aims to analyse the management of action-based preaching (dakwah bil hal) in enhancing social participation, to identify supporting and inhibiting factors, and to formulate strategic solutions to optimize congregational involvement at An-Nur Mosque, Manggaran Sukoharjo. This research employed a qualitative case study approach, with data collected through interviews, observations, and documentation. The data were analysed using descriptive-analytical techniques to explore the implementation of management functions and their impact on social participation. The findings indicate that the management of action-based preaching is implemented through the planning, actuating, controlling and evaluating, which effectively encourages active congregational involvement in various forms, including ideas, labor, time, and financial contributions. Supporting factors include trustworthy leadership, a clear organizational structure, effective communication, and a strong sense of belonging among congregants. Meanwhile, the main challenges involve limited time availability, coordination inefficiencies, and unequal access to information. To address these issues, adaptive strategies such as flexible scheduling, multi-channel communication, and participatory evaluation have been implemented. Overall, the study highlights that the success of action-based preaching is influenced not only by managerial effectiveness but also by the integration of participatory and value-based approaches in fostering sustainable social engagement.