Pelatihan Penggunaan Aplikasi Canva untuk Pemasaran Digital bagi Santri di Pndok Pesantren Al-Ma’shum Japun Agung
DOI:
https://doi.org/10.54396/mjd.v3i1.1855Keywords:
Pondok Pesantren, Canva, Pemasaran Digital, Pelatihan, ABCD, KewirausahaanAbstract
The development of information and communication technology (ICT) has affected various sectors of life, including in the world of education and the economy, as is the case in Islamic boarding schools. One of the challenges faced by students of Pondok Pesantren Al-Ma'shum Japun Agung is the lack of understanding and skills in marketing products digitally, even though they have started an entrepreneurial venture. For this reason, this study aims to provide training on the use of the Canva application in digital marketing for santri. The method used in this research is the Asset-Based Community Development (ABCD) approach, which focuses on developing community assets and potential. The training was conducted through four stages, namely Discovery, Dream, Design, and Destiny. The results of the training showed that the students were able to develop basic graphic design skills using Canva to create promotional materials such as posters, catalogs, and social media content that can increase the attractiveness of their products. With this training, it is expected to encourage increased marketing of pesantren products and build a more modern and professional image of pesantren in cyberspace. In addition, this training is expected to develop the entrepreneurial spirit of students and strengthen the pesantren economy.
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